Women influence 85% of all consumer purchases in the US and wield $5 trillion in purchasing power. But reaching women—because of varied lifestyles, life stages, behaviors and information-consumption habits—can be challenging. The good news: Social media and mommy bloggers have emerged as hugely trusted sources, resources and referral networks among women. In fact, there are 42 million women involved in social media weekly—and about half of them are moms with children at home. Of those, about 11.5 million moms are actively taking part in the blogosphere. So how can you reach and engage with this huge audience of moms? What are the rules of pitching mommy bloggers? How do you know which blogs are best for you or your client? How do you build long-term relationships with these online influencers? Join Bulldog Reporter's PR University and our panel of top mommy bloggers for the answers to these and other critical questions designed to break down today's best blog-pitching practices so you can learn the latest trends, topics, issues and communications strategies that work to reach and influence this coveted, market. Panelists: Liz Thompson, Featured Blogger, Disney's Family.com; Contributer, New Jersey Moms Blog; Columnist, The Imperfect Parent; Publisher, This Full House, This Full House Kids, This Full House Reviews; Christine Young , Blogger, From Dates to Diapers; Spokesperson, Johnson's Baby; Contributer, Wal-Mart's ElevenMoms, Liz Gumbinner, Publisher & Editor-in-Chief ...
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